Digital Media Services
We offer expert services in digital media strategy and campaign management across all digital media, social and programmatic platforms. We take care of the implementation and management of the necessary technology to track and optimise campaigns effectively. By combining our digital media capability with the data and development expertise in +OneX, we can better leverage your first-party data across all CRM and digital marketing platforms.
Our dedicated +OneX team manages campaigns with affiliates through various platforms to acquire new customers or leads at a pre-agreed and guaranteed rate per acquisition
Paid Social Media
We can manage your paid media campaigns across multiple platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok and Snapchat.
Programmatic Campaign Management
We manage your display, native and video ad formats across multiple ad exchanges to ensure you reach the most relevant audiences in brand-safe environments. This includes accessing inventory on select premium websites through pre-agreed preferred marketplace deals.
Outsourced Campaign Management
If your team has the internal capabilities to manage your digital strategies but are sometimes short on capacity, we can help you leverage +OneX's team of certified campaign managers to step in during peak periods.
Small Business Digital Marketing Support
For start-ups and smaller companies having a limited budget can make it difficult to get agency support. +OneX has developed a one-on-one workshop model to help businesses with the initial campaign set up and offers ongoing support, giving you the peace of mind that your budgets are being spent optimally.
Platform and Data Integration Capabilities
Combining digital media capability with the data and development expertise in +OneX, we can better integrate platforms and automatically feed online and offline conversion data back into the ad platforms to improve the efficiency of digital marketing campaigns.
We are a team of certified professionals who partner with Google through our Premier status. We work to develop a strategic search framework tailored to each client's business objectives. We can also work with clients who have internal teams to audit and either restructure or make recommendations on Paid Search accounts for improved performance.
How it works
There are three critical steps to achieving client objectives through digital media:
- Start with a digital media strategy, guided by strategists with over 15 years of digital media experience.
- A dedicated campaign manager implements the strategy on a monthly basis, providing continual feedback to you on ad performance. The campaign manager also collaborates with other team members to tap into the collective expertise and share ideas around continually improving your ad campaign performance.
- Analytics are extracted and converted into actionable insights in a reporting dashboard (Power BI or Data Studio). +OneX also provides regular feedback on the latest trends and recommendations for campaign improvement.
The Digital Marketing Landscape
The digital marketing landscape is constantly changing. New regulations and platform changes are reshaping how businesses and their agencies target their audience across platforms, provide them with personalised experiences, and track the performance of their media campaigns. To overcome the challenges these changes bring, we need to use technology to:
Safely collect and consolidate all your first-party data from all your touchpoints (both online and offline), allowing a single view of that customer and better capability to cross-sell or upsell.
Incorporate that first-party data into your marketing platforms to ensure advertising is customised to people based on their interests, behaviour and history with your brand.
Integrate marketing channels to ensure deduplicated audiences and cross-platform tracking to simplify attribution.
Close the gap between tracking the source to an online and offline sale and integrating the data with your marketing platforms to ensure better targeting and optimisation of your campaigns.
- Access to a team of strategists with over 15 years of digital media experience.
- Clients get focused attention and input from all members of the digital team.
- We have the technical capabilities for secure customer data integration into your digital marketing platforms for more efficient 1st party data targeting, tracking and optimisation.
- The +OneX team provides real time reporting dashboards in Power BI or Data Studio that offer a consolidated view of campaign performance.
- Fast, flexible turnaround times and transparency.